Even well-intentioned posts can have unintended effects. For example, animal welfare stories often begin with distressing images or headlines to draw attention, despite ultimately sharing positive outcomes such as recovery or adoption. While the final message may be hopeful, the initial exposure to suffering can still leave a lasting emotional impact. This pattern of leading with negative stimuli is common across many types of content and can influence how users feel and interact with others online.

Social media platforms are designed to prioritize engagement, and content that provokes strong emotional reactions, particularly negative ones, often performs well. As a result, users may find themselves repeatedly exposed to material that amplifies division, anxiety, or frustration. Managing this environment can be challenging within large, algorithm driven networks.

One possible approach is to take greater control over one’s digital experience, whether by reducing usage, curating content more intentionally, or exploring smaller, self-managed online communities. Creating or participating in more focused social networks can offer an opportunity to foster healthier interactions and a more positive online atmosphere. While no solution is perfect, thoughtful changes in how we engage with social media can be a meaningful step toward a more constructive digital experience.